The Hague, 9 April 2026 — A distinguished cultural showcase of Thailand’s national costume, “CHUD THAI: Knowledge, Craftsmanship and Practices of the Thai National Costume,” was held at Hotel Des Indes, presided over by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya of Thailand.
The exclusive event welcomed over 150 guests, including members of the diplomatic corps, international organisations, leading artists, designers, and social influencers. The evening marked a significant moment in cultural diplomacy, highlighting Thailand’s efforts to elevate its heritage onto the global stage of contemporary design
Her Royal Highness delivered a special lecture titled “The Evolution of Thai Costume and Textiles,” offering rare insights into the historical development and modern reinterpretation of Thai attire. Her lecture underscored the importance of preserving traditional craftsmanship while embracing innovation, positioning Chud Thai as a living cultural heritage.
A highlight of the evening was the runway presentation of the eight styles of Chud Thai Phra Ratcha Niyom(Royal-Endorsed Thai National Costumes), which was met with strong appreciation from attendees. The collection—comprising Ruean Ton, Chitralada, Amarin, Boromphiman, Dusit, Chakri, Siwalai, and Chakraphat—demonstrated the elegance, structure, and versatility of Thai design, seamlessly bridging tradition and modernity. The three forms of royal-bestowed attire for men were also presented, reflecting dignity and cultural pride.
In addition to the runway, selected Thai artisans showcased live demonstrations of traditional craftsmanship, including yan lipao basketry and intricate gold and silver embroidery. These presentations reinforced the narrative that Thai craftsmanship is not merely historical, but continues to evolve as a contemporary creative force.
The showcase also reflects a broader cultural legacy rooted in the vision of Her Majesty Queen Sirikit The Queen Mother, whose dedication to preserving and promoting Thai textiles laid the foundation for the development of Chud Thai Phra Ratcha Niyom. Her efforts have long positioned Thai attire as a symbol of national identity on the international stage.
The Netherlands presentation forms part of Thailand’s ongoing initiative to seek international recognition for Chud Thai. In 2024, Thailand approved the nomination of the tradition to UNESCO for inscription on the Representative List of the Intangible Cultural Heritage of Humanity, with consideration expected in 2026.
The event in The Hague not only celebrated Thai heritage but also reaffirmed its relevance in today’s global design landscape—where tradition, craftsmanship, and innovation converge.
Written by the Embassy of Thailand, The Hague