Where do you live in the Netherlands? What is one of your favourite things about where you live?
My name is Jaimala and I live in Amersfoort. What I love most is that it offers the perfect balance between city life and village calm. You get all the conveniences of a lively city, but with a peaceful atmosphere that lets you breathe. It feels like the best of both worlds.
What’s your job or business?
I run my own business consulting company called Shwan Consulting Services, where I help organizations improve customer success, employee engagement and overall growth. It’s a mix of strategy, problem-solving and people and I enjoy every bit of it.
When was your first time in the Netherlands? What were your first impressions or what was special about that first trip?
My first visit was back in 2011. I explored Maastricht and Amsterdam; both felt a little less touristy than today. I remember being struck by the architecture, the openness of the canals, and how relaxed life felt compared to bigger cities elsewhere. It left me curious enough to keep coming back and to permanently settle here in 2019.
What is the nicest thing about the Netherlands? How does this compare to your country?
I’m from India, where diversity is our middle name: cuisines, cultures, languages, traditions, you name it. The Netherlands, in contrast, is smaller and more closely knit, but what really stands out here is how open people are to internationals. There’s an appreciation for different cultures and that creates a sense of welcome that I value deeply.
Besides the weather, what is your biggest pet peeve about the Netherlands?
Funny thing is, I actually like the weather here, the cold works for me. But if I had to pick something, it would be the occasional random rudeness. Most Dutch people are friendly, but once in a while you run into someone being sharp for no reason. In my early days it used to throw me off, but now I know how to handle it, so nobody’s raining on my parade anymore.
Do you have Dutch friends? How do you meet Dutch people? What do you like about Dutch people? What don’t you like?
Yes, I do have Dutch friends. The best part about them is that they mind their own business; no nosey neighbours or unnecessary questions. That’s a bliss compared to many cultures. What I don’t enjoy is that sometimes, even after a few interactions, people can feel a little distant or dry.
What’s your best advice for new expats to make friends?
Be yourself. In my early days, I was nervous and carried that energy into interactions and ended up connecting with the wrong crowd. Once I relaxed into being my normal self, I found people who were a much better fit. Learning Dutch also helps; locals really appreciate the effort, even if your Dutch is wobbly at first.
Do you have a favourite restaurant in your city?
Yes! Little Italy in the center is my go-to for a cozy meal. If I’m in the mood to feast, Feefa is the place – great variety and friendly staff. And for fine dining, Merlot never disappoints.
What’s your favourite Dutch store?
Definitely Action. It’s the store where you walk in for batteries and come out with candles, stationery and three kitchen gadgets you didn’t know you needed.
What do you like to do on the weekends?
Saturdays are usually for catching up with friends or exploring nearby spots with my husband and kid. Sundays are for slowing down, relaxing and just enjoying at home.
Who is your favourite Dutch historical, cultural, or famous person?
Antonie van Leeuwenhoek, without a doubt. I find his story inspiring: self-taught, no formal training, yet his curiosity and observation skills pushed science forward in such a big way.
What would you recommend a visitor to do and see in your city and in the Netherlands in general?
In Amersfoort, you can’t miss the Koppelpoort and Muurhuizen. Walking through the old fortified gates and cobblestone streets feels like stepping back in time. In the Netherlands overall, I have a “destination for every weather” list. Scheveningen beach on a sunny day, Keukenhof and Giethoorn in spring, Delft for charm, and of course the big cities like Rotterdam, Amsterdam and The Hague which are buzzing year-round.
What is your favourite Dutch food? And what Dutch food do you dislike?
I love stroopwafels. But raw herring? Let’s just say that’s a cultural experience I’ll politely pass on.
Do you celebrate Dutch holidays? Which one is your favourite?
Yes, we celebrate most Dutch holidays in our own way. My favourite is Koningsdag; the whole country turns into a big, cheerful street party and it’s fun!
Best-kept secret in your city?
Muurhuizen. It’s one of the most picturesque spots in Amersfoort: cobbled lanes, curved alleys and history oozing from every corner. Perfect for photography or just a slow, scenic walk.
Looking back, what do you wish you knew before you moved to the Netherlands?
That learning a bit of Dutch early on makes life smoother. Also, that Dutch directness isn’t rudeness, it’s just how they are.
What are a few things you recommend to new expats here in the Netherlands?
- Sort out housing first, it’s a real challenge here.
- Embrace cycling. The infrastructure is world-class, and it’s one of the best ways to really experience the country.
- Don’t overpack when you move, you’ll find pretty much everything here.